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Adobe’s 2013 Digital Publishing Report: Retail Apps & Buying Habits

An iPad catalogue isn’t just a gimmick. It is an essential sales and marketing tool that encourages customers to buy, gives them increased affinity with your brand over others and allows them to interact and enjoy their experience.

The study includes compelling findings such as iPad users are more likely to buy than iPhone users, iPad shoppers don’t just browse, they buy and 60% of iPad users will purchase via an app in the next year.

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